Pannatural Pets Story
Mickey’s Legacy:
Why Pannatural Pets Exist
From Heartbreak to Healing: The Story Behind Pannatural Pets
Pannatural Pets was born from love, loss, and an unwavering commitment to keeping pets healthy—naturally.
It all started with Mickey, our beloved dog who was more than just a pet; he was family. His tail-wagging greetings, the way she’d nuzzle in for cuddles, his unconditional love… he filled our lives with so much joy.
Then, one day, everything changed. Cancer.
When Mickey fell ill and passed away, our hearts shattered. And I couldn’t help but wonder – could we have done more to protect him? That question changed everything.
You see, when I immigrated to South Africa with my husband, my initial dream was to create a natural beauty line for humans. Unfortunately, the market was already overflowing with products.
But when Mickey got sick, my focus shifted.
What if I could create something that helped animals live longer, healthier lives?
With that mission in mind, Pannatural Pets was born.
It started small: I began formulating gentle, plant-based pet products in my garage by myself. Mickey had a son and daughter, and I tested every formula on them for safety and effectiveness before releasing the products to the public.
On weekends, I set up a gazebo at flea markets, selling my products to fellow pet parents. And guess what? People loved them!
Pet shops began stocking my products – without me needing to advertise.
Word spread, and soon, groomers also came knocking on my door!
The business grew beyond my little garage – I hired my first employee, then a second. Before I knew it, it was time to move into a dedicated warehouse to keep up with demand.
Today, Pannatural Pets has come a long way, and Mickey’s legacy remains at the heart of everything we do.
Our beautiful Swiss Shepherd’s photo appears on every product label as a tribute to why we started: to create safe, natural pet care products that help pets live their healthiest, happiest lives.
Thank you for being part of this journey! 💚
For Mickey. For your pets. And for all the unconditional love they give us. 🐾
With love,
Gabriella Nemeth


